Maybe if I cared at all about sports?

Perhaps if I cared at all about sports this one would have been interesting? No, probably not. BYU has named a new quarterback... do you think I, or really anyone outside of a few hundred people are going to know who this is? Not likely... so why is this news/spam-worthy? It's not. I took the liberty to extract all the relevant information from this email:

"Head coach Bronco Mendenhall named Arizona State transfer Max Hall the starter"

Thanks, I'm glad I know now. Go max(i?)!

Subject:
Deseret News: BYU Names Starting Quarterback
Body:

http://deseretnews.com/dn/view/0,1249,660212338,00.html